Corporate responsibility and sustainable development evolve due to the initiatives of bold, forward-thinking and passionate leaders. These leaders—CEOs, CSOs, Heads of NGOs, Social Entrepreneurs, and Researchers—are changing the way we think about business.

AccountAbility interviews influential corporate responsibility leaders about their insights, experiences, and the lessons they learned. This publication shares highlights from our conversations with five international leaders:

  • Jeff Swartz, CEO of Timberland, on how his company created an online stakeholder engagement platform
  • Carol Atwood, entrepreneur and AccountAbility Advisory Council Member, on how the movie Avatar presents a lesson in the changing nature of stakeholder engagement
  • Rob Cameron, CEO of Fairtrade International, on how Fairtrade is achieving success for both companies and producers
  • Bob Langert, Vice President of Sustainability at McDonald’s Corporation, on the importance of listening to critics and engaging them in problem-solving
  • Caroline Roan, Vice President of Corporate Responsibility and Reputation at Pfizer Inc. and President of the Pfizer Foundation, on why corporate responsibility activities are integral to building brand and reputation