This report, focusing on consumer awareness and action on climate change in Australia, is part of the AccountAbility 'What Assures Consumers' series of reports, and builds on our research with consumers, green marketing practitioners and opinion leaders in the US and UK.

The report is based on research with over 1000 consumers, through a multiple choice survey conducted online by Globescan in April 2007, with quotas set by age, gender and region.

The aim of the report is to build understanding of the role that consumers can play to avert climate change crisis. It looks at what influences consumer behaviour, what provides effective assurance and what pathways offer greatest opportunities for impact.

The primary audiences for the report are business, civil society organisations, standards setters and policy makers concerned with achieving climate change goals in the context of the Australian economy. However the issues and debates discussed have relevance to other countries and regions facing the same challenges.