What Assures Consumers?

Consumer action on ethical issues is growing but still has a long way to go.

AccountAbility and the National Consumer Council (NCC) believe that there is a missing link in going from a niche of "ethical consumers" to the mainstream of consumerism. The way going forward needs to be one that understands not just what motivates, but also what inhibits consumers in putting their values into practise, and how action by business to assure consumers on social and environmental issues can overcome these obstacles.

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