The Responsible Competitiveness Index is increasingly used by investment banks and global retailers to guide their investment and purchasing decisions. “The report demonstrates the practical potential of responsible competitiveness strategies to deliver trade and investment”, says Pascal Lamy, “while striking the right balance between national and global interests, and public and private gain”.

The report carries essays from leading global experts like Sir Nicholas Stern, Laura Tyson, Guy Ryder and Günter Verheugen. They identify major opportunities in more responsbile markets in climate change, gender, human rights and anti-corruption. Taken together, these markets will be worth at least US$750 billion by 2050. Smart businesses, climate friendly cities, sunrise sectors and responsible countries can win massive market shares in the global markets of tomorrow. Others will fail to coordinate their strategies and lose out.  

The State of Responsible Competitiveness pinpoints the winners in the current line-up to compete responsbily. “Just as importantly,” says AccountAbility CEO and report co-author Dr Simon Zadek, “we show what each and every country can do to do better in global trade”.

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