AA1000 Standards in the Circular Economy and Recycled Materials

Peppi Airike from TÜV AUSTRIA and Peter Liu discuss the importance of clear PCR claims in an increasingly complex and often muddled sustainability landscape.

This webinar explores how organizations can communicate product carbon reduction claims with greater clarity, credibility, and consistency. The conversation highlights the challenges of navigating evolving expectations, avoiding confusion, and supporting more trustworthy sustainability communications.

Topics include:

• Clear and credible PCR claims
• Sustainability standards and assurance
• Communicating claims in a complex market
• Building trust with stakeholders
• Practical considerations for responsible business